Jada Sheinwald: Social media star joins RTA as Brand Ambassador
Rising Talent Academy are proud to announce their newest Brand Ambassador who is no other than rising social media star and F1 content creator Jada Sheinwald. Jada, who began her motorsports content creation journey in early 2025 has truly made a name for herself in the online motorsports community. From her informative and creative content, to her chaotic outfit of the day (OOTD) and behind the scenes videos, Jada’s humble and benevolent character has meant that she has constructed a strong and loyal fanbase who evidently supported her through many of her endeavours in her motorsports journey.
Jada became the youngest shortlisted nominee for the first ever F1 grid insider earlier this year in April. She was interviewed about this via our sister brand, Rising Talent Talkers where we discussed what being shortlisted meant for her content creation dream and what it would mean to win the public vote (this is episode 7 available on YouTube). While she was not successful in obtaining the public vote, she proved once again to her followers that her commitment to making her dream a reality is unmatched. Jada features both short form and long form content across her social media, with some posts reaching a large audience such as her highly-relatable videos regarding her desire to expand her lego collection which have amounted to hundreds of thousands of views.
One thing Jada loves to do for her community is educate her supporters, she does this through her ‘F1 Lingo’ series which she uploads weekly on Wednesday and her ‘The Grids Archive’ series which are uploaded on Fridays. Her editing skills and use of fun facts means that this content is easy to consume and keeps the viewers entertained even if they may not necessarily enjoy history lessons. Her audience varies with a younger audience taking a greater interest in her lego themed content and her outfit of the day posts while an older audience tend to tune in on the motorsports debriefs, and the in depth regulation explanations.
Taking on this new role for Rising Talent Academy demonstrates a further increase in our strong desire to ensure that we perform and deliver multi-purposeful content which reaches a large and diverse audience and maintain consistency in regards to our social media performance. Jada has openly shown her support for the many communities that RTA has also shown their support for including the LGBTQ+ community where Jada was invited and attended an event hosted by Racing Pride. Our conjoint efforts indicate an increase to showcasing inclusive content that targets a mixed demographic that will allow us both to fulfil our reach on social media. Branding on social media especially in the motorsports industry is imperative when it comes to wanting to find more opportunities and open doors for yourself. Jada is someone who portrays this exact mentality and if you were to check out her social media, you can already see some of these opportunities that she's worked towards.
We wanted to ask Jada how she feels taking on this new role and this is what she had to say.
“I’m very proud to share that I have officially joined RTA as an ambassador to help drive inclusivity across the whole industry. This mission is vital because the future of motorsports depends on being an open door, not a closed club. Joining this community feels like finally stepping into a space where everyone is just as hungry to succeed as I am. I’m honored to be part of a movement that values the hustle and ensures that the best talent, in every corner of the paddock, actually gets the chance to shine”.
Rising Talent Academy aims to create a harmonious collective space that includes individuals from every community where they can be exposed to content that they can easily follow and also be entertained by which is why we believe recruiting Jada would be the best decision in our mission to do that.
We are so excited to have Jada on board our team, and are grateful for her choosing to partner with Rising Talent Academy. We hope for a long and successful partnership together to reinforce our message of inclusivity within motorsport.